Action Exteriors

Action Exteriors was built from generations of experience in the construction and roofing industry. Owner Mike Smola comes from a family deeply rooted in homebuilding and craftsmanship, with family experience dating back to 1960. After learning the importance of quality workmanship and customer service under his father’s mentorship, Mike launched his own business in 1983 before transitioning into Action Roofing in 2005. Today, Action Exteriors continues that tradition by combining family values, precision, and modern systems to deliver high-quality exterior services to homeowners.
Action Exteriors leverages advanced technology and operational systems to streamline workflows, improve customer communication, and maximize efficiency. Franchisees gain access to tools such as Roof Hub, Home Depot Pro Xtra, thermal imaging cameras, drones, and field inspection technology to enhance service quality and operational performance.
Franchisees benefit from national vendor relationships and preferred pricing through partnerships with trusted industry leaders such as Home Depot, Owens Corning, GAF, SRS Distribution, James Hardie, CompanyCam, and more. These partnerships help franchise owners improve margins, increase credibility, and simplify operations.
Action Exteriors emphasizes excellence, kindness, professionalism, and teamwork. The brand believes strong culture creates strong businesses, and franchisees are supported by a collaborative environment focused on shared success, growth, and community impact.
Multiple revenue streams
National vendor partnerships
Advanced technology systems
Full marketing support
Ongoing coaching & training
Scalable business model
Strong brand recognition
Recession-resistant industry
WHY Action Exteriors?
Multiple recurring revenue streams
Strong vendor partnerships
Backed by ResiBrands support
Advanced operational technology
Full-service marketing assistance
Recession-resistant industry
Scalable business model
Established family-driven culture
OUR IDEAL FRANCHISEE
Motivated and growth-minded
Strong leadership skills
Customer service focused
Comfortable following systems
Team-oriented and coachable
Community driven
Sales and relationship focused
No roofing experience required
AVAILABLE MARKETS
US markets available: AZ, CO, FL, GA, MI, NJ, OH, PA, TN, TX
HOT Regions/Desirable: Greater Phoenix Area (Phoenix, Scottsdale, Mesa, Gilbert, Glendale, Queen Creek)
Denver & Colorado Front Range (Denver, Boulder, Aurora, Lakewood, Colorado Springs)
Central & South Florida Corridor (Orlando, Tampa, Sarasota, Naples, Fort Myers)
Greater Atlanta Area (Atlanta, Alpharetta, Woodstock, Canton, Lawrenceville, Duluth)
Dallas / Fort Worth Metroplex (Dallas–Fort Worth Area, Waxahachie, DeSoto)
Greater Houston Area (Houston Area, Sugar Land, Baytown, Galveston)
Greater Philadelphia Corridor (Philadelphia, Lancaster, Harrisburg, Reading, Allentown)
Detroit & West Michigan Markets (Detroit, Novi, Sterling Heights, Grand Rapids, Lansing)
Nashville & East Tennessee Corridor (Nashville Area, Franklin, Murfreesboro, Knoxville)
Northern New Jersey Corridor (Princeton, Edison, Jersey City, Newark, Paramus)
Available in Canada: No
International Referrals: Yes
BACKGROUND
Year founded: 1983
Year Franchised: 2024
Number of franchises currently operating: 4
Number of International franchises currently operating: 0
Number of corporate owned franchises: 12
Home Based: Yes
Absentee ownership available: No
Semi-Absentee ownership available: Yes
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