America’s Swimming Pool Company

America’s Swimming Pool Company (ASP) was founded in 2001 based on providing a higher level of service at a more economical price. ASP has grown to be the nation’s largest swimming pool company, offering multiple service categories including cleaning residential and commercial swimming pools, pool equipment repairs and pool renovation. In 2024, ASP launched its Fiberglass Pool Installation Division, creating the only pool franchise that offers every aspect of the business with Certified Pool Contractors on staff to train, guide and assist with the first few installations! Please note: licensure will be required in most every state to build pools which is why this program is optional to owners. The following states have highly restrictive policies to obtain licenses: CA, NV, CT, VA, WA.
Our software tracks employees, jobs, route optimization, communicates with customers and much more. ASP has been nationally and consistently recognized as an industry leader, having been regularly featured on Entrepreneur’s Franchise 500, Military Times and other industry awards for our leadership, performance, and growth.
Individuals looking to make waves in their community with a trusted pool service franchise benefit from our world class support and reputation. Even those with little to no prior experience in the pool industry can thrive using our proven system and successful, home-based business model!
ASP was just ranked best of the best and #171 in 2024 on the franchise 500 list:
"Congratulations on ASP-America's Swimming Pool Company ranking #1 in their respective categories in Entrepreneur’s 2024 Best of the Best Franchises! Best of the Best is always one of Entrepreneur’s biggest editorial features celebrating the leaders in every industry category of the Franchise 500. It is very popular with franchise buyers looking to see which franchisors are at the top of their field."
WHY America's Swimming Pool Company?
Recurring Revenue
Leader in the industry in technology
Scalable Business
OUR IDEAL FRANCHISEE
Hands-on/Full-time/Owner-Operator
Some business acumen
Checklist/process oriented
Great work ethic
Sales and operations skills
Ability to manage a team
Enjoys outdoor spaces
Willing to work Mon-Fri 8-4pm
AVAILABLE MARKETS
US markets available: ALL (except those listed NOT available below)
HOT Regions/Desirable: Columbus, Cincinnati, OH, Bucks County PA, Boston MA, Denver, CO, Kansas City, KS
NOT available: CA, CT, HI, IL, MN, MT, ND, RI, SD, VA, UT, WA, WI
Available in Canada: YES
International Referrals: NO
BACKGROUND
Year founded: 2001
Year Franchised: 2005
Number of franchises currently operating: 124 (Units Open: 410)
Number of corporate owned franchises: 0
Home Based: YES
Absentee ownership available: NO
Accepting Master Franchisor and Area Developer Referrals: NO
Average number of employees required: Owner + one FT to start
E2 Visa Friendly: YES- pending Fluent English Speaking
FINANCIAL DETAILS
Franchise Fee: Single: $40,000
Providing earnings guidance in Item 19 in FDD: YES
Total investment range: $88,695 – $213,171
Net worth requirement: $250,000
Royalty: 7% - 5% (royalty reduction program)
Additional fees: Brand Fund 1%
Financial assistance available: NO
VetFran program: YES
SUPPORT & TRAINING PROVIDED
Training and support program details:
Pre-Pool School: 1 month of work at home
Pool School: 11 days in Macon, GA
Post Pool School: 10 weeks of the Guerilla action plan
Ongoing Management Training/Support: Unlimited Technical and