Blue Moon Estate Sales

Blue Moon Estate Sales began out of a demand in the market for a quality home liquidation service. The founders have over 50 combined years of antique buying, selling, and appraisal experience. We sell cars, fine jewelry, furniture, right down to the pots and pans and the Beanie Babies. 80% of our clients are downsizing, rightsizing and about 20% are deceased and we work with the executors.
A Blue Moon Estate Sales franchise provides a tremendous opportunity. You are joining a growing, in-demand industry that for years was run by small estate sale companies that provided a lot of variability in service to their clients. Part of our mission is to bring standardization to the industry in the form of reliability, integrity, honesty, promptness, and professionalism – all with a caring touch, as this is often a very stressful time in people’s lives.
The industry is growing largely due to the daily increase in the number of Baby Boomers, many of whom have lost one or both parents or are in need of downsizing their own possessions. In sharp
contrast to the size of families and the limited amount of tangible assets 50+ years ago, today’s families are smaller and families have a lot more “stuff” - often more than can reasonably be passed on to
their heirs. This creates a lot of opportunities for our franchisees.
WHY Blue Moon Estate Sales?
Home-Based Business - No retail/office space needed
Direct Pay Customer Base – No chasing down people for money
Large, Protected Territories
OUR IDEAL FRANCHISEE
Strong sales, marketing, and relationship-building skills
Knows how to build and run a team
The candidate will be seeking to be in the senior, real estate, retail, event management, or service-based space
No experience in personal property or antique sales necessary
Days of hobbyist are gone, now for FT owners: multi-unit owners that conduct multiple sales a week
OK with working on the weekends
AVAILABLE MARKETS
US markets available: ALL major US markets, except Colorado, Delaware, Minnesota, and Puerto Rico
HOT Regions/Desirable: AL - Birmingham and Huntsville
AZ - Phoenix metro and Tucson
CA - Los Angeles metro and Long Beach metro
CT - entire state
IA - Des Moines
NJ - North
NY - NYC and Upstate
OH - Cincinnati and Columbus metro
OK - Tulsa and Oklahoma City
OR - Portland metro
TX - Dallas/Fort Worth
FDD Pending Registration: CA, HI, IL, MD, MN, NY VA, and WA
NOT Available: Colorado, Delaware, Minnesota, and Puerto Rico
Available in Canada: NO
International Referrals: NO
BACKGROUND
Year founded: 2009
Year Franchised: 2013
Number of franchises currently operating: 150+
Number of corporate owned franchises: 0
Home Based: YES
Semi-Absentee ownership available: NO
Accepting Master Franchisor and Area Developer Referrals: NO
Average number of employees required: 5-10 all part-time employees
E2 Visa Friendly: YES
FINANCIAL DETAILS
Single Unit fee options: $57,000 Standard | $24,500 Reduced
All candidates who sign their franchise agreement by July 31, 2026 will receive 4 extra months of no royalty minimums. This brings their total to 6 months of no royalty minimums
Providing earnings guidance in Item 19 in FDD: YES
Total investment range: $57,015 - $113,325
Net worth requirement: $125,000
Royalty: 5.5% Standard | 8% Reduced
Additional fees: $200 per month Ad Fund
Financial assistance available: YES - 50% of the $57,000 standard franchise fee with 10% interest over 60 months
VetFran program: YES
Veterans/Minorities/First Responders Discount? Yes, 20% o