BODYBAR Pilates

BodyBar Pilates is a rapidly growing fitness brand specializing in high-energy, low-impact pilates
classes designed to build strength, improve flexibility, and enhance overall well-being. The studio offers
a range of workout formats, from traditional reformer pilates to barre-inspired routines, using innovative
equipment and a welcoming, community-focused environment. With a focus on personalized attention
and results-driven programs, BodyBar Pilates attracts a loyal clientele seeking a transformative fitness
experience. The brand's signature classes cater to all fitness levels, making it accessible to a wide
demographic, from beginners to seasoned athletes.
As a franchise opportunity, BodyBar Pilates stands out for its proven business model, strong brand
recognition, and comprehensive support system. Franchisees benefit from an established brand
identity, a turnkey operations system, and ongoing training in both fitness instruction and business
management. With a scalable model that includes flexible studio formats, BodyBar Pilates offers an
excellent opportunity for entrepreneurs looking to tap into the booming wellness and fitness industry.
The brand's commitment to franchisee success, combined with a passionate customer base and an
expanding market, makes BodyBar Pilates an attractive option for those looking to build a thriving
fitness business.
WHY BODYBAR Pilates?
Limited competition in the boutique fitness segment with a specialization in pilates
Organic growth over the last 3 years with 45+ open studios and 105 awarded territories ---open availability
OUR IDEAL FRANCHISEE
Husband Wife partnerships
Management experience key - fitness experience not necessary
Passion player for community engagement, health and wellness, and overall happy people
AVAILABLE MARKETS
US markets available: All except noted below
HOT Regions/Desirable: CA, FL, TN, TX: Dallas, Houston
NOT available: Hawaii, MD, ND, RI, SD, and WA
Approved Registration States (pending 2025 approval): CA, MI, VA, MN, WI, NY
Available in Canada: No
International Referrals: No
BACKGROUND
Year founded: 2011
Year Franchised: 2019
Number of franchises currently operating: 74 open studios with 70 additional locations already under development and scheduled to open in 2026
Number of Franchised Units Awarded: 125
Number of Franchise Owners:74
Number of International franchises currently operating: 0
Number of corporate owned franchises: 3
Home Based: No
Absentee ownership available: No
Semi-Absentee ownership available: Yes
Accepting Master Franchisor and Area Developer Referrals: No
Average number of employees required: 6-8
E2 Visa Friendly: Yes
FINANCIAL DETAILS
Franchise Fee: Single: $60,000
Providing earnings guidance in Item 19 in FDD: Yes
Total investment range: Single Unit: $487,159-$777,130 Multi-unit: $359,100 to $869,669
Net worth requirement: $750,000
Royalty: 7%
Additional fees: None
Financial assistance available: No
VetFran program: Yes
Veterans/Minorities/First Responders Discount? Yes, $5,000 off first location
SUPPORT & TRAINING PROVIDED
Training and support program details:
30 hours online training - owner
1 week in Dallas for Owner Training
Instructor/Studio Manager Training - 1 week in Dallas
Cost for Training: $7,500 for instructors
Lodging and airfare included: No
Site Selection Assistance: Yes
Lease Negotiation Assistance: Yes
Mentor following training: Yes
Length of mentoring Franchisee: Ongoing
My Notes
Updated: