Canopy Lawn Care

Canopy Lawn Care is the home service franchise brand modernizing the lawn care industry through
technology and science-based treatments focused on soil health. Founded on the mission to leave
people and properties better than we found them, Canopy Lawn Care, backed by Empower Brands, helps
franchise owners, property owners, and the communities we serve flourish.
With a subscription-based, monthly recurring revenue model, Canopy is built to scale. Utilizing
state-of-the-art technology to deliver automated systems and processes, Canopy is changing the way
lawn care services are delivered and experienced.
Rooted in eco-friendly and scientific agronomic practices, Canopy’s proprietary lawn care program
provides homeowners and business owners with unmatched results. Our goal is to improve the
ecosystem of the lawn, starting with the soil. Lawn care means recurring weed and fertilization
applications, as distinct from “landscaping” or “landscape maintenance”, which means mowing,
pruning, design, and installation.
AI-generated lawn measurements
Rapid, no-touch customer quoting driven by tech & AI creating an automated sales process
Subscription-based, recurring revenue model inclusive of additive add-on services
Proprietary lawn care program driven by lawn care science principles
Turf health-based input philosophy – builds healthy turf requiring less inputs
Environmentally conscious approach = better turf health and environmental stewardship
Low investment & high margin concept
Scalable model as customer counts grow
Minimal Staff Required
Shared resources backed by the leading franchise portfolio company, Empower Brands
Unmatched training & support
Marketing engine focused on generating leads
Quick start-up and onboarding
Wide array of available territories
WHY Canopy Lawn Care?
Monthly recurring revenue, subscription-based model
Low labor requirements + Asset-light, low startup cost
Scalable, high margin, cash flow business
OUR IDEAL FRANCHISEE
Well-capitalized
Solid leader
Highly motivated
AVAILABLE MARKETS
US markets available: All except listed below
Approved Registration States: IL, IN, MI, RI, CA, HI, MD, MN, NY, ND, SD, VA, WI
Registration Pending: WA
States Not Registered HI
HOT Regions/Desirable: All available states
Available in Canada: No
International Referrals: No
BACKGROUND
Year founded: 2016
Year Franchised: 2023
Number of territories currently operating: 46
Number of corporate owned franchises: 5
Home Based: Yes
Absentee ownership available: Yes
Accepting Master Franchisor and Area Developer Referrals: No
Average number of employees required: 2
E2 Visa Friendly: Yes
FINANCIAL DETAILS
Franchise Fee: $49,500
Providing earnings guidance in Item 19 in FDD: Yes
Total investment range: $98,100 - $188,200
Net worth requirement: $250,000
Royalty: 8%
Additional fees: 1% National brand fee
Financial assistance available: No
VetFran program: Yes
Veterans/Minorities/First Responders Discount? Yes, Veteran Discount - 15% off initial territory franchise fee
SUPPORT & TRAINING PROVIDED
Training and support program details:
Initial Training: 4 Days virtual
5 days in person (Raleigh, NC or Richmond, VA)
Empower Brands shared services support
Access to turfgrass scientist
Cost for Training: Included in franchise fee (expect $1,000 - $5,000 for travel and living expenses while training)
Lodging and airfare included: No
Site Selection Assistance: N/A
Lease Negotiation Assistance: N/A
Mentor following training: Yes
Length of mentoring Fra