Decorating Den Interiors

Our Concept is simple. We provide decorating & design services mostly for residential clients. Franchisees purchase products at true wholesale and sell them at a reasonable retail price.
We are The Franchise of Interior Decorating & Residential Design. Our turnkey business is set up for those who have talent and passion for Interior Design whether or not they have formal training. Some join us with design experience, sometimes even running their own design business for years before realizing they need us to expand to achieve new heights.
We offer thousands of products – Window Coverings, Wall Coverings, Floor Coverings, Fine Furniture, Casual & Outdoor Furniture, Home Office Furniture, Accessories, Lighting, Custom Closets and More. Using over 130 top manufacturers and suppliers, we offer these products in Good/Better/Best price points so we are very competitive on every level.
We have programs and systems for marketing and client development. A large budget for National Advertising (full page ads, video development, pay per click advertising, radio advertising campaigns, etc…). Our marketing department will customize advertising materials at no charge. Of course, we have many that are all set to use as is.
Each franchisee gets a top quality website and business Facebook page (that we will update for them regularly), and a starter Design Portfolio to show off what we can do. A huge array of product samples come with the franchise. Everyone has access to our comprehensive IntraNet system which is full of training, communication and other vital information 24/7.
AVAILABLE MARKETS
US markets available: All except noted below
HOT Regions/Desirable: All available markets
NOT available: AK & HI
Available in Canada: Yes, except Quebec
International Referrals: No
BACKGROUND
Year founded: 1969
Year Franchised: 1970
Number of franchises currently operating: 250+
Number of International franchises currently operating:
Number of corporate owned franchises:
Home Based: Yes
Absentee ownership available: No
Semi-Absentee ownership available: No
Accepting Master Franchisor and Area Developer Referrals: No
Average number of employees required: 0
E2 Visa Friendly: No
FINANCIAL DETAILS
Franchise Fee: Single: $39,900
Providing earnings guidance in Item 19 in FDD: No
Total investment range: Low entry with $39,900 Fran Fee and $20k working capital required
Net worth requirement: $90,000
Royalty: 9% on 1st Million, 8% on 2nd Million and 7% thereafter (Cumulative)
Additional fees: National Branding Fund begins at 4% or $100 Minimum each month
Financial assistance available: Yes
VetFran program: Yes
SUPPORT & TRAINING PROVIDED:
Training and support program details:
Our training includes a 45 day Pre-Training done from Home – typically 1.5 hour per day
A 2 week intensive training at our National HQ in Maryland
Continued Ed training starts with 11 weekly modules after the franchisee returns from Maryland. Weekly and Monthly training is available via webinars & Conference calls. Much of the country also has monthly in person meetings.
Cost for Training:
Lodging and airfare included:
Site Selection Assistance: No
Lease Negotiation Assistance: No
Mentor following training: Yes
Length of mentoring Franchisee: Every franchisee gets a dedicated Field Mentor to assist them with expert advice and support for the life of the franchise.