Ellie Mental Health

With outpatient behavioral health projected to grow 25% by 2035, the sector represents a significant long-term market opportunity. Ellie’s mission is to empower entrepreneurs to meet that growing demand while building thriving, purpose-driven businesses.
Through a proven franchise system and comprehensive operational support, Ellie simplifies healthcare ownership. Our clinics deliver personalized, accessible care while enabling franchisees to build scalable, resilient businesses in a high-demand, recession-resistant sector.
WHY Ellie Mental Health?
Outpatient mental health is one of the fastest-growing healthcare service lines and one of the most recession- and pandemic- resistant service categories
Combines a strong mission with scalable franchise economics, giving candidates the opportunity to build a profitable business
Proven model with comprehensive franchisee support — including recruiting, credentialing, operations, marketing, and clinical guidance
OUR IDEAL FRANCHISEE
Ellie franchise owners come from a wide range of backgrounds: corporate leadership, entrepreneurship, military service, healthcare, and more, but they all share a few core strengths:
Financial Acumen: Strong business operators who use data and metrics to drive growth
People-First Leadership: Empathetic leaders who build strong teams and healthy cultures
Community Engagement: Visible, engaged members of the community who can generate referrals
Operational Discipline: Follow Ellie's proven model with consistent, day-to-day execution
AVAILABLE MARKETS
US markets available: All except listed below
HOT Regions/Desirable: CT, FL, IA, IN, KS, MO, NE, NJ, NV, NC, VA, WI
NOT available: AK, DE, ID, IL, MA, ME, MI, MN, MS, MT, NH, NM, RI, TN, WY, WV
Available in Canada: No
International Referrals: No
BACKGROUND
Year founded: 2015
Year Franchised: 2021
Number of franchises currently operating: 240
Number of International franchises currently operating: 0
Number of corporate owned franchises: 0
Home Based: No
Absentee ownership available: No
Semi-Absentee ownership available: No
Accepting Master Franchisor and Area Developer Referrals: No
Average number of employees required: 15
E2 Visa Friendly: No
FINANCIAL DETAILS
Franchise Fee: Single: $60,000
Providing earnings guidance in Item 19 in FDD: Yes
Total investment range: Single Unit: $189,467 to $445,018
Net worth requirement: $650,000
Royalty: 7.5%
Additional fees: 3.5% Client Access Team
Financial assistance available: No
VetFran program: Yes
Veterans/Minorities/First Responders Discount? Yes, $10,000
SUPPORT & TRAINING PROVIDED
Training and support program details:
Ellie Academy - in person at company HQ
Cost for Training: $3,000
Lodging and airfare included: No
Site Selection Assistance: Yes
Lease Negotiation Assistance: Yes
Mentor following training: Yes
Length of mentoring Franchisee: Ongoing
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