Hammer & Nails

We're Hammer & Nails and we’ve built an unrivaled experience that’s disrupting the men's
grooming industry and revolutionizing the way guys get their groom on. There’s a saying that
clothes make the man. But for today’s modern man, looking and feeling good requires more.
Now it’s all about the hair, the beard, the skin, and don’t ever forget the hands and feet. You'll
love us because we offer a recurring revenue model that's service-driven, can't be outsourced, is
recession resistant, and has multiple revenue streams. As you’d expect from a premier men’s
grooming franchise, our tools are top-notch and our training is spot-on. Our Leadership Team is
made up of franchise industry veterans who cover all the bases on owning a Hammer & Nails
business. Connect with us so we can share the details of how to get in on the fun before all the
markets have been sold out.
Mens grooming is an expanding market.
Our membership model provides predictable revenue.
Delivering on great experiences is what customers desire from brick and mortar retailers.
Has a personality that is infectious.
Knows the value of building a community.
Views employees as an assett, not an expense.
AVAILABLE MARKETS
US markets available: ALL except listed below
HOT Regions/Desirable: Northeast & Midwest
NOT available: AK, HI, ND, SD
Available in Canada: NO
International Referrals: NO
BACKGROUND
Year founded: 2013
Year Franchised: 2015
Number of franchises currently operating: 34
Number of corporate owned franchises: 0
Home Based: NO
Absentee ownership available: NO
Semi-Absentee ownership available: YES
Accepting Master Franchisor and Area Developer Referrals: YES
Average number of employees required: 15-20
E2 Visa Friendly: YES
FINANCIAL DETAILS
Franchise Fee: $49,950
Providing earnings guidance in Item 19 in FDD: YES
Total investment range: $655,700 - $918,700
Net worth requirement: $750,000
Royalty: 6%
Additional fees: 2% National Advertising, $750 Technology Fee
Financial assistance available: NO
VetFran program: YES
Veterans/Minorities/First Responders Discount? Yes, 10% discount of initial fees for Veterans
SUPPORT & TRAINING PROVIDED
Training and support program details:
30 hours of Ownership training provided via Zoom. 80-100 hours of OTJ Training provided at
Franchisees location 2 weeks prior to opening.
Cost for Training: $0
Lodging and airfare included: NO
Site Selection Assistance: YES
Lease Negotiation Assistance: YES
Mentor following training: YES
Length of mentoring Franchisee: Term of the Franchise Agreement
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