HB Protein Smoothies

Positioned to become a category leader in protein-first nutrition, HB Protein Smoothies is redefining the
smoothie experience with a simple, efficient model built for today’s health-conscious consumer. Backed
by 14+ years in the protein and smoothie industry, the brand delivers high-protein, great-tasting
smoothies for daily routines. Its first franchise location is an end-cap in a Whole Foods–anchored
center, demonstrating the brand’s premium positioning and market potential.
Built for scale, HB Protein Smoothies requires only 900–1,200 sq. ft. for inline or end-cap locations, with
optional drive-thru, minimal build-out (blenders and a freezer, no ovens, vents, or hoods), and a
modern tech stack driving online ordering, curbside pickup, and automated loyalty. Franchisees gain a
battle-tested system that combines strong margins, operational simplicity, and a purpose-driven
mission—helping communities live healthier while building long-term generational wealth. We're actively seeking the latest conversions at prime Main & Main corner locations — high-traffic, high-visibility sites.
WHY HB Protein Smoothies?
Backed by a strong Item 19, HB Protein Smoothies offers flexible footprints and much lower overhead than traditional franchises.
HB Protein Smoothies operates with minimal staff
Protein is a dominant force in food and wellness, with demand accelerating — this brand is positioned early, backed by national suppliers and proprietary formulas.
OUR IDEAL FRANCHISEE
We’re looking for franchisees who are people-first, passionate about wellness, and ready to launch within the next 3–6 months.
An operator who is coachable, hands-on, and committed to following a proven system.
A growth-minded owner ready to scale a multi-unit territory.
AVAILABLE MARKETS
US markets available: All US Markets available, US is wide open
HOT Regions/Desirable: Fitness-forward metro and suburban markets with strong wellness, nutrition, and active lifestyle demographics
NOT available: None
Available in Canada: Yes
International Referrals: Yes
BACKGROUND
Year founded: 2013
Year Franchised: 2025
Number of franchises currently operating: 0
Number of International franchises currently operating: 0
Number of corporate owned franchises: 1
Home Based: No
Absentee ownership available: No
Semi-Absentee ownership available: Yes
Accepting Master Franchisor and Area Developer Referrals: No
Average number of employees required: 1-3
E2 Visa Friendly: No
FINANCIAL DETAILS
Franchise Fee: $90,000 (Includes 3 unit minimum)
Providing earnings guidance in Item 19 in FDD: Yes
Total investment range: $258,900 - $386,350
Net worth requirement: Total liquid assets $500k+ and be willing to invest $300k in addition to any debt
Royalty: 5% for a limited time, will raise to 6%
Additional fees: Worldwide Creative Fund - Up to 2% of Gross Sales Local Store Marketing - Minimum of 1% of Gross Sales
Financial assistance available: No
VetFran program: Yes
SUPPORT & TRAINING PROVIDED
Training and support program details:
HB Protein Smoothies provides hands-on support from day one, including real estate guidance, operational training, marketing support, and ongoing coaching. We also provide a
pre-opening program that includes local marketing rollout, signage, community event guidance, advertising, and full grand opening support. Our team is there to guide you through
grand opening to ensure a smooth launch and will continue to support as you ramp up.
Cost for Training: $0
Lodging and airfare in