Hello Sugar

We’re a Brazilian wax and sugar salon that operates differently. While competitors take a year to build a $400k flagship in a location they have no idea is going to work, we mitigate the risk by opening a lean salon suite first, incubating it for a year, and then turning your mature, profitable business into a flagship location when the time is right. This approach dramatically lowers your risk and increases your profitability.
With our best-in-class advertising, we push leads to your salon that will build your clientele and accelerate your membership growth. Most new salon owners do little to no supplemental marketing outside of our services.
Receptionless: Automated Reception team and AI - AI won’t turn over or no call / no show!
Done for Zees Lead Generation - 100% of digital ads managed by Hello Sugar HQ
Only Franchise Concept offering Wax, Sugar, AND Laser Hair Removal.
We are a technology and AI company in the hair removal industry.
In-house built reporting systems and KPI Dashboards for Executive Ownership
Hello Sugar University - E- learning platform providing continued education for both franchisees and
staff.
Truly an Executive Ownership Model, with many owners having the ability to manage their salons
remotely.
Best-In-Class AI and Technology that allows Hello Sugar to eliminate additional staff and bottlenecks
Genius Launch Strategy Utilizing Salon Suites before Flagship Locations Open
Hands off marketing team - 100% Done By Hello Sugar
Franchisee and Staff Continuing Ed. and Certification programs
Only Hair Removal Franchise Offering Sugaring, Waxing and Laser
WHY Hello Sugar?
Rapid Growth Potential: With the booming beauty and self-care industry, Hello Sugar is poised for significant expansion.
Comprehensive Support: Hello Sugar provides extensive training and ongoing operational support for both franchisees and brokers.
Multiple Revenue Streams: Hello Sugar offers three hair removal methods under one roof.
OUR IDEAL FRANCHISEE
Hungry and high energy
True team player mentality
Business management skills
AVAILABLE MARKETS
US markets available: All 50 states, with the exception of Maryland
HOT Regions/Desirable: New Jersey; Raleigh-Durham, NC; Cleveland, OH; Columbus, OH; DFW, TX; Portland
NOT available: MD
Available in Canada: No
International Referrals: No
BACKGROUND
Year founded: 2015
Year Franchised: 2021
Number of franchises currently operating: 145 (15 Flagships and 141 Suites)
Total Awarded - 282 units all time
Total Unique Zees / Owners - 85
Number of locations slated to open before end of year - 21
Number of International franchises currently operating: 0
Number of corporate owned franchises: 18 (15 Flagships and 3 Suites)
Home Based: No
Absentee ownership available: No
Semi-Absentee ownership available: Yes
Accepting Master Franchisor and Area Developer Referrals: No
Average number of employees required: 4-6
E2 Visa Friendly: No
FINANCIAL DETAILS
Franchise Fee: Single: $50,000
Providing earnings guidance in Item 19 in FDD: Yes
Total investment range: $269,361 - $614,850; Flagship: $266,142 – $736,250
Liquidity/Cash Investment: $150,000 for single unit; $250,000 for multi-unit
Net worth requirement: $500,000 for single unit; $750,000 for multi-unit
Royalty: 6%
Additional fees: Marketing fee, Reception fee
Financial assistance available: No
VetFran program: No
SUPPORT & TRAINING PROVIDED
Training and support program details:
During the timeframe it takes to open a location, owners will be meeting with Onboar