Heyday Skincare

Heyday is the modern “facial shop” that marries spa‑quality results with the repeat‑visit economics of a
fitness studio. Clients book 30 to 50 minute, personalized facials, tack on targeted enhancements, and
shop curated skincare, then keep coming back through an optional membership that bills monthly and
unlocks perks. That triple engine of recurring dues, à‑la‑carte services, and high‑margin retail gives
each shop predictable, diversified cash flow while meeting surging demand in the $100 billion U.S.
skincare market. A proprietary CRM drives rebooking and product suggestions, and national brand
campaigns feed local pipeline, so owners focus on high‑level growth rather than day‑to‑day marketing.
The franchise is designed for portfolio builders who want professional support and scalable economics.
 A $60k franchise fee and an all in investment of roughly $1.04 – $1.26 million open the doors
to a turnkey package that includes real‑estate liaison, shop design, launch marketing, and a 146 hour
blended training program covering operations, esthetics, retail, and P&L management.
WHY Heyday Skincare?
Triple‑stream revenue (dues + services + retail) delivers predictable cash flow and ~35 % blended margins, unlike single‑service spas
Membership‑driven loyalty engine (30‑day facial cadence, proprietary CRM re‑booking, and product auto‑refills) pushes repeat visits
Semi‑absentee scalability
OUR IDEAL FRANCHISEE
Proven multi‑unit or multi‑brand franchise operator seeking a complementary wellness concept to diversify their portfolio.
Comfortable investing $1.0 – $1.3 M per unit.
Passion for people leadership and guest experience, with the financial acumen to drive P&L performance and scale to three or more shops.
AVAILABLE MARKETS
US markets available: All except listed below
HOT Regions/Desirable: South Florida
NOT available: CO
Available in Canada: No
International Referrals: No
BACKGROUND
Year founded: 2014
Year Franchised: 2021
Number of franchises currently operating: 17
Number of International franchises currently operating: 0
Number of corporate owned franchises: 18
Home Based: No
Absentee ownership available: No
Semi-Absentee ownership available: Yes
Accepting Master Franchisor and Area Developer Referrals: Yes
Average number of employees required: 8-14
E2 Visa Friendly: Yes
FINANCIAL DETAILS
Franchise Fee: Single: $60,000
Providing earnings guidance in Item 19 in FDD: Yes
Total investment range: $1,043,510 to $1,261,090
Net worth requirement: $1,000,000
Royalty: 7% of weekly gross revenue
Additional fees: $50,000 - $78,500
Financial assistance available: No
VetFran program: No
Veterans/Minorities/First Responders Discount? No
SUPPORT & TRAINING PROVIDED:
Training and support program details:
Heyday’s franchise training unfolds in three tightly‑sequenced phases that blend e‑learning, classroom work, and hands‑on field coaching:
Phase 1 – Online onboarding (within 1 week of signing): self‑paced LMS modules on brand history, site selection, recruiting, and pre‑opening checklists.
Phase 2 – Corporate‑shop immersion (no later than 10 weeks pre‑opening): held at a company‑owned location in New York or Los Angeles, this segment delivers about
62.5 hours of classroom instruction and 84 hours of on‑the‑job practice covering daily operations, POS/Boulevard, esthetician foundations, retail selling, labor and inventory
management, marketing, and P&L basics.
Phase 3 – In‑shop launch support (≈2 weeks before opening): an operations trainer and a