Honest-1 Auto Care

Honest-1® is the only national company to operate full-service, customer centric, and eco-friendly auto care centers. We want to ensure our customers are thoroughly educated on the systems and services necessary to keep their vehicles in the best running condition possible. Honest-1® centers are designed to be family friendly with upscale features like tiled lobbies with leather easy chairs and couches, Internet cafe, complimentary beverages, large screen TVs, children's play areas secured by a low wall, tiled and upscale restrooms, and exceptionally clean work areas.
Region Developer Program: Honest-1® has developed a New Region Developer Program that allows a prospect to acquire a large territory for the purpose of selling and developing Automotive Franchises. The Region Developer will pay a franchise fee for the right to own an area, develop and service a specific number of Centers; in return they will receive a percentage of the initial franchise fees and a percentage of the ongoing royalties paid by the franchise owners. Each RD has a development timetable within which to sell unit franchises in their exclusive territory. We do not require or want our new RD’s to open a unit. Instead we want them to focus 100% of their efforts on selling and opening unit franchises in their territory.
WHY Honest-1 Auto Care?
The only ECO-Friendly franchise in the Auto Care Industry.
Honest-1 Centers were design with women in mind, upscale features; tiled lobbies, leather easy chairs
& couches, internet cafes’, free beverage center, large HDTV, children’s play area, upscale restrooms
and exceptionally clean work areas.
The name Honest-1 speaks to an important point of difference. Honesty and Integrity are the pillars
which hold our system together and apart from the compet
OUR IDEAL FRANCHISEE
Owners who can manage a team of skilled workers, manage business financials, and follow a detailed marketing plan.
AVAILABLE MARKETS
US markets available: All except noted below
HOT Regions/Desirable: All available
NOT available: HI, NC, ND and SD
Available in Canada: No
International Referrals: No
BACKGROUND
Year founded: 2003
Year Franchised: 2003
Number of franchises currently operating: 62
Number of International franchises currently operating: 0
Number of corporate owned franchises: 0
Home Based: No
Absentee ownership available: No
Semi-Absentee ownership available: No
Accepting Master Franchisor and Area Developer Referrals: No
Average number of employees required: 8-10
E2 Visa Friendly: No
FINANCIAL DETAILS
Franchise Fee: $45,000 Single Unit/ $105,000 3 Pak
Providing earnings guidance in Item 19 in FDD: Yes
Total Investment: $205,650- $659,150
Minimum Net Worth: $700,000
Royalty: 6%
Additional fees: Ad: 1%
Financial assistance available: No
VetFran program: Yes
SUPPORT & TRAINING PROVIDED:
Training and support program details:
There is a three week training program, coupled with frequent webinars, an annual convention, a proprietary
line of fluid products at discounted costs to Zees, and field support through corporate staff, Region Developers,
and vendors.
Cost for Training:
Lodging and airfare included:
Site Selection Assistance: Yes
Lease Negotiation Assistance: Yes
Mentor following training: Yes
Length of mentoring Franchisee: Ongoing
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