Magnolia Soap & Bath Co.

Magnolia Soap and Bath is a thriving brand in the $43 billion soap and household products industry. We
are actively addressing the growing consumer demand for clean, natural, and paraben-free ingredients
in everyday products. Our unique retail model offers a captivating, sensory-rich experience where
customers can see and smell our locally handcrafted products, and even get hands-on with soap and
candle-making parties. This engaging approach has created a loyal following, validated by a 92.6 NPS
score and a high number of referrals from existing customers and franchisees.
Our franchise model is built for scalability and success. We operate with a simple labor model, requiring
only one to two employees during most store hours for our 1,500 to 1,800 sqft locations. Magnolia
Soap and Bath is an omni-channel business, with revenue streams from in-store retail, parties,
e-commerce, and wholesale. We empower our franchisees by managing e-commerce sales, wholesale,
and fulfillment, allowing them to earn a profit share without the operational burden.
WHY Magnolia Soap & Bath Co.?
Strong Franchisor Support and Scalability
A Proven and Unique Business Model
Moderate Investment with Healthy Returns
OUR IDEAL FRANCHISEE
Passionate about high quality products
Sales & Marketing Focused
Extroverted Empire Builders
AVAILABLE MARKETS
US markets available: All except listed below
HOT Regions/Desirable: AL, AR, FL, GA, IL, LA, NC, OK, SC, TX
NOT available: AK, CA, MD, NY
Available in Canada: No
International Referrals: No
BACKGROUND
Year founded: 2018
Year Franchised: 2020
Number of franchises currently operating: 52
Number of corporate owned franchises: 10
Home Based: No
Absentee ownership available: No
Semi-Absentee ownership available: Yes
Accepting Master Franchisor and Area Developer Referrals: No
Average number of employees required: 4
E2 Visa Friendly: No
FINANCIAL DETAILS
Franchise Fee: Single: $60,000
Providing earnings guidance in Item 19 in FDD: Yes
Total investment range: Single Unit: $271,900 to $498,500. Multi-unit: $421,400 to $623,500
Net worth requirement: $350,000 - Single Unit; $500,000 - Multi Unit
Royalty: 7%
Additional fees: 2% Marketing Fee; $1,000 Digital Marketing Fee
Financial assistance available: No
VetFran program: No
SUPPORT & TRAINING PROVIDED
Training and support program details:
There is 4- Days of on site, hands-on training in Tupelo, MS. coupled with a total of 33 hours of classroom which includes 8 hours of on-site classroom training during training week and 25 hours of virtual training.
Cost for Training: $5,000
Lodging and airfare included: No
Site Selection Assistance: Yes
Lease Negotiation Assistance: Yes
Mentor following training: Yes
Length of mentoring Franchisee: Our Learning and Development Director, walks hand and hand with Franchisee post training and connects them with other franchisees for support.
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