MaxStrength Fitness

MaxStrength Fitness is a boutique 1-1 niche personal training studio that is efficient, effective,
and safe using specialized equipment and a science-backed protocol. The environment we create is
different—no mirrors, no music, and no trainer yelling. The studios at MaxStrength Fitness are a
quiet, cool, and calm, temperature-controlled environment that allows our clients to come in and
train in their street clothes without needing to shower and change; they LOVE that. Our expertly
guided workouts transform the lives of our clients in only 20 minutes, twice a week, without
breaking a sweat so they can get back to their lives.
For franchisees, we offer a spectacular opportunity as a MaxStrength Fitness owner; they can
expect to have the flexibility of working in their business OR on it. The model is turn-key and
can easily be managed by a general manager, allowing the owner to spend time on higher-level
functions to grow their business instead of the day-to-day operations. At the same time, our
training makes it possible for our owners to be completely hands-on if they choose- for the person
who has always wanted the satisfaction of personally changing someone's life for the better.
Best of all, our franchisees will recoup their initial investment quickly. Revenue will become
profitable in as little as four to six months. Unlike many models, there is no inventory to keep
or loss prevention to worry about. And, unlike big box gyms, we don't need many clients- just the
right ones. Our high-end service comes at a higher price point, so you don't have to sell much.
MSF is profitable with just 50 active clients, and most studios serve an average of 175 and see
320 sessions a week while being closed on Sundays and late evenings.
Owning a MaxStrength Fitness is the right choice for someone with the entrepreneurial itch or who
is looking to diversify their income and wants to impact their community and transform lives.
WHY MaxStrength Fitness?
No Industry Specific Knowledge Needed - Intensive Training and Onboarding Process with a
science-backed, proven strength training protocol and turn key operations.
Executive Model Ownership with recurring revenue model and quick rate of return.
Loyal and untapped demographic - We serve an underserved, affluent population. We don’t need a
lot of clients, just the right ones with an average client value of $5,184 per year.
OUR IDEAL FRANCHISEE
An entrepreneur who’s looking to get into the fitness space who wants to make an impact
Strong business acumen-pivot to your passion, no fitness background required
Willing to be a learner and stick to the MSF training protocol
AVAILABLE MARKETS
US markets available: All Non-Registration States (except KY), IL, IN, MI, MN, RI, WA & WI
HOT Regions/Desirable: West Coast (Oregon, Washington (California pending)): The West Coast is known for its health-conscious population and active lifestyle. Cities like Los Angeles, San Francisco, Portland, and Seattle have a high concentration of individuals who prioritize fitness and wellness, making them fertile ground for a fitness franchise.
Southwest (Texas, Arizona, Nevada): States like Texas have booming economies and rapidly growing populations. Cities like Austin, Dallas, and Houston in Texas, or Phoenix in Arizona, offer a mix of strong economic growth and a population interested in health and fitness.
Southeast (Florida, Georgia, North Carolina): The Southeast has a diverse demographic and a growing number of people moving