Menchie’s Frozen Yogurt

Menchie’s is the largest self-serve frozen yogurt brand in the United States, with over 300 locations across 32 states. Founded in 2007, the brand has successfully navigated the category’s boom, consolidation, and COVID, emerging as one of the few scaled concepts still growing in a disciplined and responsible way.
As competition has rationalized, Menchie’s has gained share in a healthier category with fewer competitors and strong multi-generational loyalty. As disclosed in the Financial Performance Representation, same store sales have increased for five consecutive years, reinforcing the brand’s durability and long-term relevance.
A key differentiator is Menchie’s ability to stay culturally relevant. Through partnerships with leading studios like Disney and DreamWorks, the brand delivers themed in store experiences tied to major franchises such as Percy Jackson, Disney’s Frozen, Gabby’s Dollhouse, and Puss in Boots. These limited time activations, spanning branded cups, spoons, signage, and flavors, create excitement, drive traffic, and fuel repeat visits.
Operationally, the model is simple and efficient. There are no recipes, grills, or complex food preparation. Yogurt is pre-made and pre-mixed, and guests serve themselves, paying for every ounce. This interactive format enhances the experience while reducing labor, eliminating portion control issues, and streamlining operations.
Menchie’s also earns trust with its better-for-you positioning. Products feature live and active cultures, clean ingredients, no artificial colors, and no high fructose corn syrup. With low fat, nonfat, no sugar added, vegan, and gluten free options, the brand meets modern preferences, making it easy for families to enjoy together and return often.
With strong brand recognition, national scale, and a proven model, Menchie’s offers franchisees a battle tested business built for long term success. The 8-billion-dollar frozen dessert category continues to grow, with nearly 90 percent of US households participating, reinforcing its role as an affordable, everyday indulgence.
Menchie’s is not just a category leader. It is the largest self-serve frozen yogurt franchise in the world, still growing with intention.
WHY Menchie's Frozen Yogurt?
Simple to explain to candidates
Wide candidate appeal
Produces consistent validation themes (simplicity, support, repeat business)
Low friction compared to other concepts
High emotional appeal (without being fluffy)
Clean FTC / Compliance profile
Strong closing momentum
Data centric story with concrete financials across a huge data sample
Simple, scalable business model with light labor attributes
OUR IDEAL FRANCHISEE
Family business/owner operator - someone who wants to be visible in the community, start small and grow from there
AVAILABLE MARKETS
US markets available: All except noted below
HOT Regions/Desirable: All
NOT available: None
Available in Canada: No
International Referrals: Yes
BACKGROUND
Year founded: 2007
Year Franchised: 2009
Number of franchises currently operating: 300+
Number of International franchises currently operating: 8
Number of corporate owned franchises: 1
Home Based: No
Absentee ownership available: No
Semi-Absentee ownership available: Yes
Accepting Master Franchisor and Area Developer Referrals: No
Average number of employees required: 2
E2 Visa Friendly: Yes
FINANCIAL DETAILS
Franchise Fee: $53,900 for one or $99,900 for two
Providing earnings guidance in Item 19 in FDD: Yes
Total investment