Orangetheory Fitness

Orangetheory Fitness offers a compelling opportunity for franchisees to enter the vibrant
boutique-fitness market under a brand with proven consumer appeal and strong financial performance.
With over 1,500 studios in 25 countries and nearly one million members, the brand continues to expand
rapidly in high-demand markets. The model is rooted in science-backed, heart rate–monitored,
coach-led group workouts—commonly referred to as the “Orange Effect”—that drive exceptional
member retention. For franchisees, this translates into strong local-market traction, recurring revenue.
The business model centers on a turnkey, membership-driven system with multiple revenue streams
and operational clarity. Franchisees invest approximately $820,000 to $1.4 million (initial franchise fee
$59,950), plus ongoing royalties (8%) and marketing fees (3%). Studios generate revenue primarily
from tiered monthly memberships—typically between $59 and $189 per month—with additional income
from class packages, retail sales (apparel, accessories), and personal coaching.
WHY Orangetheory Fitness?
Proven track record
STRONG member following
1500+ Studios world wide
OUR IDEAL FRANCHISEE
Hands On
In Market
Community Centric
AVAILABLE MARKETS
US markets available: All except listed below
HOT Regions/Desirable: CA and NYC
NOT available: None
Available in Canada: No
International Referrals: No
BACKGROUND
Year founded: 2009
Year Franchised: 2010
Number of franchises currently operating: 1298
Number of International franchises currently operating: 400
Number of corporate owned franchises: 0
Home Based: No
Absentee ownership available: No
Semi-Absentee ownership available: No
Accepting Master Franchisor and Area Developer Referrals: No
Average number of employees required: 5-8
E2 Visa Friendly: Yes
FINANCIAL DETAILS
Franchise Fee: Single: $59,950
Providing earnings guidance in Item 19 in FDD: No
Total investment range: $821,622 to $1,377,160
Net worth requirement: $1,000,000
Royalty: 8%
Additional fees: 3% Brand Fund and $1,049/month Tech Fee
Financial assistance available: No
VetFran program: No
SUPPORT & TRAINING PROVIDED
Training and support program details:
OTF offers both initial and on going training. Initial training is a 5 day training program in Boca Raton that is free and offered once a Quarter. We also, provide in market training once the studio opens.
Cost for Training: Included in Franchise Fee
Lodging and airfare included: No
Site Selection Assistance: Yes
Lease Negotiation Assistance: Yes
Mentor following training: No
Length of mentoring Franchisee: N/A
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