Pet Wants

Pet Wants is a pet health and wellness brand founded in 2010 by pet parents who desired a nutritionally based answer for their pet’s health issues. Pet Wants dog food, made exclusively for us every 6-8 weeks, is the foundation of every Pet Wants business. Franchise owners and their employees passionately educate their local communities on the benefits of health and wellness based in science and nutrition.
Franchisees launch with our Phase 1 mobile/delivery business. This allows the new franchisee to connect with their community through farmer’s markets and other community events, establish their online presence, and create community connections that will last long after the retail location is open. This unique two-phase approach also earns revenue and creates a loyal customer following for the location, leading to a stronger launch of the brick-and-mortar later in the first year. By the end of year 1, a small footprint retail location is open. This includes a wider variety of retail products as well as our boutique grooming salon, leading to higher foot traffic and high cross selling opportunities. Hosting in-store events brings a sense of community to the retail hub.
This business has multiple revenue streams, including in-store, at event, online and grooming services. Many customers shop within multiple streams, providing opportunities to maximize lifetime value of each customer.
WHY Pet Wants?
Pet Wants has a fantastic initial investment to AUV ratio of 2.75, one of the best in any pet or retail concept
Pet Wants is a scalable model with strong operational support, allowing owners to choose from single or multi-unit opportunities
Pet Wants creates incredible customer loyalty, allowing franchise owners to maximize lifetime customer value
Pet Wants can be owner-operated or semi-passive
OUR IDEAL FRANCHISEE
Passionate pet lover that can connect with other pet parents
Willing to be "the face" of their business to educate customers or hire someone who can fill that role
Financially able to invest in the business for the first 2 years
AVAILABLE MARKETS
US markets available: Most markets in US have availability
HOT Regions/Desirable: AZ, CO, FL, GA, KS, MO, NC, SC, TN, TX, UT
NOT available: None
Available in Canada: No
International Referrals: No
BACKGROUND
Year founded: 2010
Year Franchised: 2015
Number of franchises currently operating: 161
Number of corporate owned franchises: 0
Home Based: No
Absentee ownership available: Yes
Accepting Master Franchisor and Area Developer Referrals: No
Average number of employees required: 3
E2 Visa Friendly: Yes
FINANCIAL DETAILS
Franchise Fee: Single: $53,500
Providing earnings guidance in Item 19 in FDD: Yes
Total investment range: $148,500 - $239,400
Net worth requirement: $100,000
Royalty: 7%
Additional fees: 2% Brand Fund
Financial assistance available: No
VetFran program: Yes
Veteran discount: Yes, 10%
SUPPORT & TRAINING PROVIDED
Training and support program details:
4-6 week virtual onboarding program includes initial nutritional training, marketing consultation, basic business set up, self-paced brand training.
1 week (40 hours) classroom training provided in Cincinnati.  This includes additional nutritional training, introduction to wide variety of additional products, sales training, marketing support, education on product ordering and inventory management.
Onboarding coach continues to support through weekly meetings for 4-8 weeks through first order cycle, first community event