Resting Rainbow

Founded by Joseph C. Moncaleano and Julian Rivera, Resting Rainbow was born from Joe's personal experience of losing his beloved pet and struggling to find a compassionate final service. Shocked by the lack of dignity in traditional practices, Joe began advocating for the rights of our furry family members, leading to the creation of Resting Rainbow. Resting Rainbow's mission is to provide pet owners with the care, respect, and dignity their pets deserve, offering peace of mind during their time of grief. Resting Rainbow offers a recession-resistant franchise opportunity in the $123 billion pet industry, where 86.9 million pet owners seek compassionate care when their pets pass away. With few substitutes and a highly fragmented market, our franchise stands out by providing multiple revenue streams through cremation, funerals, and memorial sales. Our comprehensive equipment package comes with 24/7 support requiring minimal staffing with no special skills needed. Join us and be part of a trusted service meeting a vital need with little competition.
Warm and caring experience for grieving pet owners
State of the art equipment for procedures
No hiding the equipment etc. we want transparency for the customer
Multiple Revenue streams
Private Pet Cremation
Pet Transportation
Memorial Services
Urns / Headstones / Jewelry / Memorials
DNA Testing
Rushed Services
Home Euthanasia
Necropsy
Cloning
Over a 30% EBITDA
Marketing and Customer Acquisition
We have 2 marketing channels
B2B
B2C
With a robust suite of marketing tools our goal is to become the preferred provider of services in every market we serve. Since we are a necessity business, the key is to ensure clients know the business exists for when they need it. $136 billion spent on pets each year, there is a vast array of businesses catering to the needs of pets. They are the front line when a pet passes and we want to be the first phone call they make when a client tells them about their pet passing. We market to the following groups:
Veterinarians
Zoos
K-9 Units
Wildlife Reserves
Animal Control
Farms
Aquariums
Pet Shelters
Pet Groomers
Pet Walkers
Pet Sitters
Pet Boarding Facilities
Pet Trainers
Breeders
Retail Stores
WHY Resting Rainbow?
All pets will perish and we service all animals
High profit margins and little competition
2-3 unskilled employees
OUR IDEAL FRANCHISEE
Passion for animals
Passion for Community
Veterinarians, Engineers, Corp Refugees, and other pet care franchisees
AVAILABLE MARKETS
US markets available: IL, IN, MD, MI, VA, WI and ALL Filing, Business Opportunity & FTC States
Pending: CA, MN, NY
HOT Regions/Desirable: All over the US!
Deferred:  IL, MD
NOT Registering: HI, ND, RI, SD, WA
Available in Canada: No
International Referrals: No
BACKGROUND
Year founded: 2018
Year Franchised: 2023
Total Franchise Partners: 21
Total Locations Sold: 58
Total Locations Open: 3
Total Corporate / Affiliate Owned Open Locations: 1
Total States with Open Locations: 5
Home Based: No
Absentee ownership available: Yes
Accepting Master Franchisor and Area Developer Referrals: No
Average number of employees required: 1 to start, 3 within 6 months
E2 Visa Friendly: Yes
FINANCIAL DETAILS
Franchise Fee: Single = $54,500; 2pk = $99,000; 3pk = $133,500; 4pk = $168,000; 5pk = $202,500
Providing earnings guidance in Item 19 in FDD: Yes
Total investment range: $284,850 – $629,100
Net worth requirement: $500,000
Royalty: Greater of 7% Gross Revenue or $1,500 per Month
Additional fees: Brand