Sea Love

Sea Love offers a unique fusion of retail, lifestyle and experiential. Guests enjoy scent-blending experiences where they make their own candles and diffusers, personalize labels, and shop a curated boutique of home décor and accessories. The model taps into the growing demand for experiential retail (not just buying a product but creating it) and pairs that with strong repeat purchase behavior, accessory add-ons and gifting occasions.
This franchise opportunity stands out because it offers broad appeal (millennials, women, gifting culture, team events, children, etc.), high-margin retail consumables, and it can be run with only one or two employees at a time. The candle bar and boutique model delivers multiple revenue streams: event bookings, retail purchases, repeat customers, online sales, wholesale opportunities and more - resulting in a business with depth and diversity of income.
From an operational standpoint, Sea Love is structured for scalability and strong unit economics. Franchisees benefit from strong mark-up potential on candle bar services and boutique items, and a leisure-oriented setting that drives impulse and “social outing” behavior. This luxury brand emphasizes clean, high-quality products (non-toxic wax, coastal aesthetic) which helps in charging premium prices and building customer loyalty.
Sea Love is easy to market (visually compelling), scalable (multi-unit potential), and enjoys lifestyle alignment (fun, community-centric, brand-forward) which resonates with a wide range of prospects - from first-time owners to seasoned multi-unit operators. This is a low investment for a brick & mortar business and the operational complexity is much lower than full-scale retail and restaurant concepts. New franchisees are quickly catching up to the corporate location which did over $455k with a 40% net margin (adjusted for royalties and other fees) in 2024.
WHY Sea Love?
Multiple Revenue Streams: Franchisees benefit from in house scent blending, the boutique, whole sale, online sales & subscription box
Purpose-Driven & Clean Ingredients: With a commitment to non-toxic, high-quality fragrance and products
Luxury, Experiential Retail: high-end, immersive fragrance experience that blends creativity, connection & storytelling
OUR IDEAL FRANCHISEE
Sales, Management &/or Retail Experience
Possess an enthusiasm for work and life
Love to work with people
AVAILABLE MARKETS
US markets available: All Markets with 100,000 population unless listed below
HOT Regions/Desirable: FL, NC & TX
NOT available: California, Hawaii, Illinois, Indiana, Maryland, Minnesota, New York, North Dakota, Rhode Island, South Dakota, and Virginia
Available in Canada: No
International Referrals: No
BACKGROUND
Year founded: 2022
Year Franchised: 2022
Number of franchises currently operating: 16
Number of International franchises currently operating: 0
Number of corporate owned franchises: 1
Home Based: No
Absentee ownership available: No
Semi-Absentee ownership available: Yes
Accepting Master Franchisor and Area Developer Referrals: No
Average number of employees required: 5
E2 Visa Friendly: Yes
FINANCIAL DETAILS
Franchise Fee: Single: $59,500
Providing earnings guidance in Item 19 in FDD: Yes
Total investment range: Single Unit: $129,750 – $320,000 Multi-unit: $171,500 – $526,250
Net worth requirement: $200,000
Royalty: 6%
Additional fees: 2% Brand Fund, Tech Fee
Financial assistance available: No
VetFran program: No
Veterans/Minorities/First Responders D