The NOW Massage

The NOW Massage redefines relaxation with customizable massage services in an inspired setting. The membership-based model offers guests the chance to disconnect from the outside world and reconnect within. Celebrated for its ”best-in-class therapist training and perfectly styled, zen-beach-chic interiors,” (Forbes Magazine) see why The NOW stands out from other massage concepts and is the emerging brand to watch in the wellness business.
Starting in 2015, The NOW disrupted the massage space by connecting with the untapped 147m Gen Z and Millennial markets and serving them affordable luxury. With the social media following to prove it, influencers and celebrities frequent The NOW and press follows.
With a focus on scalability and convenience, our franchise model allows you to be a business owner, but not by yourself. Learn how our experienced leadership team, led by seasoned professionals, makes the franchising process seamless.
Join us in bringing The NOW Massage to new territories nationwide and start a profitable path to owning a piece of the 18B wellness industry NOW.
Market & Financial Translation:
Every single market (urban and suburban)
Reasonable cost of entry, initial investment ranges from $470,034 - $783,414
The NOW has 4 successful corporate locations averaging $1.8MM in gross revenue
Small, inline footprint is 1900-2600 SQ FT
WHY The NOW Massage?The NOW has differentiated itself from key competition by connecting with the 147 million untapped Gen Z and Millennial generations. With a proven concept and stunning key metrics, the growing lifestyle brand is looking forward to bringing their thoughtfully crafted menu with customizable enhancements, healing products and singular design aesthetic to cities all over the United States.Simple Buildout
In house construction and project management team to support you every step of the way
Average 2400 sqft inline location
Little to no custom built-ins
Simple audio system
Minimal drywall and framing
Concrete floors throughout
Not paint intensive
8-10 week construction timeline
OUR IDEAL FRANCHISEE
We are looking for franchisees with basic business skills that can manage and motivate a team, have sufficient financial resources, and will follow the blueprint of a proven business model. If your candidate has these qualities, then they are a prime candidate to own and operate a NOW franchise!
Minimum Liquidity Requirement: $200,000
Minimum Net Worth Requirement: $750,000
Candidate Interests & Background:
Background in sales, marketing, management, media, franchising, entrepreneurs, athletes, etc.
Interests in social/digital media, travel, music, experiences, boutique fitness, active lifestyle, wellness enthusiasts, etc.
AVAILABLE MARKETS
US markets available: ALL
HOT Regions/Desirable: Every major city in the U.S.
NOT available: Sold out in Columbus, and Cincinnati. Pending registration in ND, SD
Available in Canada: NO
International Referrals: NO
BACKGROUND
Year founded: 2014
Year Franchised: 2019
Number of franchises currently operating: 150+ sold, 50+ open
Number of corporate owned franchises: 4
Home Based: NO
Absentee ownership available: NO
Accepting Master Franchisor and Area Developer Referrals: NO
Average number of employees required: 12-32
E2 Visa Friendly: NO
FINANCIAL DETAILS
Franchise Fee: Single: $60,000
Providing earnings guidance in Item 19 in FDD: YES
Total investment range: $470,034 - $783,414
Net worth requirement: $750,000
Royalty: 6%
Additional fees: 2%
Financial a