The Swing Bays

Founded in 2022 by PGA professional Dustin Miller and Brenna Miller, Swing Bays is the premier
destination for indoor golf improvement. Through exclusive memberships, Swing Bays provides access
to cutting-edge golf simulators, PGA instruction, TPI-certified fitness programs, and expert club fittings
and repairs. More than just a simulator, it fosters a vibrant golf community.
With a proven, membership-based business model, Swing Bays delivers high-recurring revenue and
low labor costs, requiring minimal staff. Multiple revenue streams—including memberships, private
lessons, golf fitness sessions, branded merchandise, and events—ensure steady growth. Thanks to a
simple operation without kitchen facilities, franchisees enjoy lower startup costs and higher ROI.
Partnering with top golf brands like Titleist, TaylorMade, and Callaway, Swing Bays offers franchisees
unparalleled advantages, making it a standout in the industry.
WHY The Swing Bays?
Membership-Based Model: Generates recurring revenue through exclusive access to golf instruction, simulators, and fitness programs.
Low Costs: No need for a full kitchen or large staff, keeping startup costs minimal.
PGA Professional Founded: Created by PGA professional Dustin Miller, ensuring expert instruction and a golfer-focused experience.
OUR IDEAL FRANCHISEE
Passionate About Golf: Enthusiastic about the sport and committed to fostering a community of golfers through instruction and fitness.
Business-Minded: Strong understanding of managing operations and maximizing multiple revenue streams, including memberships
Growth-Oriented: Motivated to expand the business by leveraging multiple revenue streams and brand partnerships.
AVAILABLE MARKETS
US markets available: All except noted below
HOT Regions/Desirable: AZ, CO, ID, NM, NV, OR, TX, UT
NOT available: N/A
Available in Canada: Yes
International Referrals: Yes
BACKGROUND
Year founded: 2022
Year Franchised: 2024
Number of franchises currently operating: 0
Number of franchises in development: 10
Number of International franchises currently operating: 0
Number of corporate owned franchises: 1
Home Based: No
Absentee ownership available: No
Semi-Absentee ownership available: Yes
Accepting Master Franchisor and Area Developer Referrals: Yes
Average number of employees required: 1-5
E2 Visa Friendly: No
FINANCIAL DETAILS
Franchise Fee: Single: $40,000
Providing earnings guidance in Item 19 in FDD: Yes
Total investment range: $246,000 – $999,000
Net worth requirement: $600,000
Royalty: 6% of weekly gross revenues
Additional fees: None
Financial assistance available: No
VetFran program: No
SUPPORT & TRAINING PROVIDED
Training and support program details:
Comprehensive training at Swing Bays covers HR policies, facilities management, equipment maintenance, local store marketing, event management, and customer experience.
Franchisees receive both classroom instruction and on-the-job training on crucial operational aspects, including scheduling, safety practices, golf simulator operations, and
enhancing member engagement. The training ensures franchisees are well-prepared to manage daily operations and create a welcoming, high-quality experience for customers.
Cost for Training: $1,000 per trainer per day
Lodging and airfare included: Yes
Site Selection Assistance: Yes
Lease Negotiation Assistance: Yes
Mentor following training: Yes
Length of mentoring Franchisee: 8 hours
My Notes
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