Trua Senior Living Locators

At Trua, we specialize in narrowing down senior care facilities based on each client’s unique needs and
financial constraints, taking the guesswork out of the placement process to provide a valuable service
for families, social workers, and case managers. Our founder, Matt, brings 15 years of experience and
has seen firsthand the stress caused by seniors being placed in unsuitable facilities. By conducting
thorough clinical assessments, we ensure seniors are matched with the right facility from the start,
relieving families' stress and filling a critical industry gap. As a Trua franchisee, you will be empowered
to provide personalized, ethical, and knowledgeable placement services in your community, supported
by comprehensive training to help you succeed and make a meaningful impact.
WHY Trua Senior Living Locators?
Simple Labor Model - Home-Based, Few Employees, Quick to Open
Low Startup and Initial Investment
A Rewarding Business - Provide much-needed support and guidance to families struggling to find a new home for their aging loved one
OUR IDEAL FRANCHISEE
Personable, Empathetic, Compassionate
Multi-Territory Owners Preferred
Experienced leaders
AVAILABLE MARKETS
US markets available: All non-registration States & IN
HOT Regions/Desirable: All non-registration States & IN
NOT available: Pending FDD in registration States
Available in Canada: No
International Referrals: No
BACKGROUND
Year founded: 2019
Year Franchised: 2024
Number of franchises currently operating: 8
Number of International franchises currently operating: 0
Number of corporate owned franchises: 1
Home Based: Yes
Absentee ownership available: No
Semi-Absentee ownership available: Yes
Accepting Master Franchisor and Area Developer Referrals: No
Average number of employees required: 2-4
E2 Visa Friendly: Yes
FINANCIAL DETAILS
Franchise Fee: Single: $52,500
Providing earnings guidance in Item 19 in FDD: Yes
Total investment range: Single Unit: $73,150 – $119,095 Multi-unit: $115,650 to $291,595
Net worth requirement: $150,000
Royalty: 8%
Additional fees: None
Financial assistance available: No
VetFran program: No
Veterans/Minorities/First Responders Discount? Yes, 10% off initial franchise fee for qualified individuals who were honorably discharged
SUPPORT & TRAINING PROVIDED:
Training and support program details:
Classroom & In-field Training:
Welcome & Overview: Our Brand History, Mission, and Vision
Pre-Opening: Researching Local Communities, Networking, CRM/Management Systems
Personnel: Recruiting and Managing Staff for Business Growth
Marketing: Client Outreach, Advertising and Community Listings
Operations: Daily Procedures, Managing Your Schedules with Clients & Communities, and Maintaining Confidentiality
Financial Management: Billing, Franchise Reporting and Royalties
Planning Market Launch and Starting Operations
Cost for Training: $7,500, includes Onboarding
Lodging and airfare included: Yes
Site Selection Assistance: No
Lease Negotiation Assistance: No
Mentor following training: No
Length of mentoring Franchisee: N/A
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