Twinkle Star Dance Academy

Twinkle Star Dance Academy offers a turnkey children’s dance studio franchise focused on early
childhood through early high school. The model delivers structured, age-appropriate curriculum,
consistent class formats, and recital-driven programming that convert trial students into long-term
enrollments.
Revenue comes from monthly tuition, registration, recitals, camps, workshops, dancewear,
costumes/merchandise, and special events. TSDA builds community through predictable schedules,
family-friendly hours, and repeat participation, supported by brand assets, curriculum, and centralized
marketing systems for fast, consistent launches. What sets TSDA apart is our evidence-informed
approach to well-being. In collaboration with the University of Pennsylvania and IRB-approved
research, we are refining a curriculum that targets engagement, positive affect, and self-regulation; key
factors associated with reduced anxiety and healthier coping in youth. Findings inform lesson design,
class pacing, and parent communication, so franchisees deliver a program grounded in data.
The
franchise runs with a lean team (owner or manager, light admin, and trained part-time instructors)
backed by territory protections, site-selection guidance, studio technology, website, lead routing, and a
streamlined sales process supporting enrollment and retention.
WHY Twinkle Star Dance Academy?
Evidence-based curriculum - IRB-approved collaboration with the University of Pennsylvania (MAPP)
Proven, scalable operations: multiple revenue streams (tuition, recitals, camps, merchandise)
Robust launch and ongoing support: centralized marketing, studio tech, website listing and lead routing, continual advisory support.
OUR IDEAL FRANCHISEE
Mission-driven community builder passionate about children’s development; embraces evidence-based curriculum and systems
Hands-on operator or manager-led owner; recruits instructors, follows playbooks, manages KPIs, ensures daily discipline
Business-savvy, community-focused marketer; tech-literate; detail-oriented on compliance; financially prepared for growth
AVAILABLE MARKETS
US markets available: Non-registration states, CA, IL starting 2026
HOT Regions/Desirable: AZ, CA, FL, IL, TX, WA, WI (2026)
NOT available: HI, IN, MD, MI, MN, ND, NY RI, VA
Available in Canada: No
International Referrals: No
BACKGROUND
Year founded: 2011
Year Franchised: 2020
Number of franchises currently operating: 4
Number of International franchises currently operating: 0
Number of corporate owned franchises: 4
Home Based: No
Absentee ownership available: No
Semi-Absentee ownership available: Yes
Accepting Master Franchisor and Area Developer Referrals: Yes
Average number of employees required: 2-3
E2 Visa Friendly: No
FINANCIAL DETAILS
Franchise Fee: Single: $15,000
Providing earnings guidance in Item 19 in FDD: Yes
Total investment range: Single Unit: $106,250 – $169,250 Multi-unit: $119,635 – $182,935
Net worth requirement: $500,000
Royalty: 5%
Additional fees: 2% Marketing Fee
Financial assistance available: No
VetFran program: No
Veterans/Minorities/First Responders Discount? Yes, 25% Discount of Franchise Fee and Training
SUPPORT & TRAINING PROVIDED
Training and support program details:
Twinkle Star Dance Academy provides an initial training program consisting of approximately 40 hours of virtual classroom instruction and about 24 hours of on-the-job training at the franchisee’s studio as part of Studio Opening Assistance. Training covers curriculum