Waterloo Turf

Get Your Saturdays Back with Waterloo Turf! Waterloo Turf is an artificial turf installation and
maintenance franchise. We transform outdoor spaces into vibrant gathering places for families and
friends. The Waterloo Turf System has been validated in an outside market and is poised to grow
quickly across the nation.
Low up-front investment
Potential for millions in revenue
Vibrant lifestyle brand
Booming artificial turf industry driven by consumer demand water conservation legislation
High Ticket Project Based and Recurring Income Streams
Experienced Franchise Management Team
Backed by prominent investors in franchise space
WHY Waterloo Turf?
Low initial investment
Low overhead
Booming, large industry, highly fragmented
OUR IDEAL FRANCHISEE
Team captain
Energetic, driven individual
Wants to build a business doing millions in revenue
Lives in or within 10-15 miles of territory
AVAILABLE MARKETS
US markets available: All except noted below
HOT Regions/Desirable: Salt Lake City, UT; Birmingham, AL; Colorado Springs, CO; Miami/Ft. Lauderdale, FL; Northern NJ; Fayetteville, AR; Greenville, SC; St. George UT; Albuquerque, NM; Charleston, SC
NOT available: CA, IL, MD, MN, NY and WA
Available in Canada: No
International Referrals: No
BACKGROUND
Year founded: 2021
Year Franchised: 2024
Number of franchises currently operating: 102 total territories and 29 owners
Number of International franchises currently operating: 0
Number of corporate owned franchises: 5
Home Based: Yes
Absentee ownership available: No
Semi-Absentee ownership available: Yes
Accepting Master Franchisor and Area Developer Referrals: No
Average number of employees required: 0-1
E2 Visa Friendly: Yes
FINANCIAL DETAILS
Franchise Fee: Single: $59,000
Providing earnings guidance in Item 19 in FDD: Yes
Total investment range: $121,300 - $162,500
Net worth requirement: $100,000
Royalty: 4-6%
Additional fees: $2k opening support in local franchise market, $3k marketing development
Financial assistance available: No
VetFran program: Yes
Veterans/Minorities/First Responders Discount? Yes, 10% discount on the Franchise Fee to Veterans, former NCAA Athletes (1 season minimum), under 30 years old, and former Clergy
SUPPORT & TRAINING PROVIDED
Training and support program details:
Online & On-Demand Training:
Access over 100 comprehensive videos that guide you through the installation and maintenance of turf, as well as strategies for growing and managing your business - including P&L training.
Intensive 4-Day In-Person Training:
Join us in Austin, TX, for an immersive hands-on experience. Get ready to dive deep into the trade and learn directly from industry experts.
3-Day Onsite Opening Support:
We come to you to assist with your initial projects, ensuring a smooth launch as you kick off your first jobs with your team.
Cost for Training: $2k for in person training in Austin, TX.
Lodging and airfare included: No
Site Selection Assistance: No
Lease Negotiation Assistance: No
Mentor following training: Yes
Length of mentoring Franchisee: Benefit from continuous assistance and coaching as you grow from our team of Turf Business Pros.
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